The Frame
The Frame is an housing construction project from 2023 situated in the Seocho district, a high-end residential area of Seoul, an excellent location in terms of transportation and convenience. Embraced by extensive open spaces within a pleasant green environment, The Frame conveys an iconic message of sustainability, blending together nature and urban living. With an estimated land area of 2,800 square meters, the two-building project covers an area of almost 1,400 square meters, including 94 housing units.
Complementing The Frame’s architecture is a detailed interior design concept curated by AB Design. The living space is decorated with Italian furniture, tailored by PIANCA. The ANTEPRIMA system, from night collection, has been reimagined in proportions to be adaptable in a hybrid scenography where living area, walk-in closet and bedroom communicate in a continuous shifting of vertical surfaces. Anteprima has been designed to accompany and inspire customer's choices. Practical yet fascinating elements allowing unsurpassable freedom of arrangement and customization. With a wide range of finishes to meet the most demanding requests, this system is available with or without back panels, and the structure can be completed by various modular elements such as shelves, drawer units, suspended cabinets, and hangers. The endless possibility of configurations ensure that each resident's taste is reflected, creating an environment that adapts to their lifestyle.
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